CA Made is a new state labeling program designed to encourage consumer product awareness and promote the purchase of products manufactured in California. Administered by the Governor’s Office of Business and Economic Development (GO-Biz), CA Made provides the following services to approved products:
· A license to use the CA Made label on products;
· Placement of the product and company biography on the CA Made website hosted by GO-Biz;
· Information on services from program partners; and
· Marketing via GO-Biz’s social media sites.
The program strives to communicate a message that is inclusive of the diverse manufacturers that represent California as a leader in innovation, style and quality goods. Example of products may include apparel, furniture, software, art, household goods, handmade items and toys.